What is the cost of not following your heart?  YouTuber Casey Neistat said, “What is the ultimate quantification of success?  For me, it’s not how much time you spend doing what you love.  It’s how little time you spend doing what you hate.”

In 2011 Casey was making three commercials for Nike.  The first two were successful and had multi-million-dollar athletes in them.  Before he started the third commercial, as he mentioned to Tim Ferris in Tools of Titans, “At the ninth hour, I called my editor up and said, ‘Hey, let’s not make this advertisement.  Instead, let’s do something I’ve always wanted to do, which is:  Let’s just take the entire production budget and travel the world until we run out of money, and we’ll record that.  We’ll make some sort of movie about that.’  And he said, ‘You’re crazy, but sure.”  They covered fifteen countries in ten days.

The result, Make It Count, is the most popular video Casey ever made.  It’s about following your heart and doing what matters to you.  And it was also one of Nike’s most watched videos for a number of years.

What could you do that might seem crazy but could be the most amazing thing you’ve ever done?  As philosopher and writer Henry David Thoreau said, “The price of anything is the amount of life you exchange for it.”

Make it count.