I watched marketing guru Seth Godin speaking this week about something I hadn’t heard before. He spoke of Josiah Wedgewood, an English potter and abolitionist from the 1700s. Wedgewood made a quality product and told the right tale to have his dishes and bowls selling across Europe and beyond. In fact, many people have Wedgewood plates in their homes today, hundreds of years later. He was the father of marketing as he came up with the concepts of free delivery, money back guarantee and mail order.
And guess who Josiah Wedgewood’s grandson was? Continue reading