I recently heard about the Ben Franklin effect and it is fascinating.  When Ben Franklin was a politician in the 18th century, there was a rival politician who wouldn’t give him the time of day.  Ben heard that the man had a collection of books and that one of those books was very rare.  It was a prized possession.  So Ben wrote him a note and asked if he could borrow the rare book.  The rival sent it immediately, Ben let the book sit on his shelf for a week and then returned it with a thank you note.  The next time he saw his rival in the legislature, the man spoke to him for the first time and they remained friends from that day forward. Continue reading