I was listening to The Tim Ferriss Show and I heard Dr. Philip Zimbardo.  He is a past professor from Stanford University, was president of the American Psychology Association and wrote The Lucifer Effect and The Time Paradox among other books.  He is well-known for his 1971 Stanford Prison Experiment, in which students took on the roles of prisoners and guards for a 24-hour-a-day experiment.  It only lasted six days instead of two weeks due to the psychological trauma on the participants.  Most recently, he is studying heroism by asking what makes some people turn to evil things and others act like heroes and help others?  Continue reading