I watched marketing guru Seth Godin speaking this week about something I hadn’t heard before. He spoke of Josiah Wedgewood, an English potter and abolitionist from the 1700s. Wedgewood made a quality product and told the right tale to have his dishes and bowls selling across Europe and beyond. In fact, many people have Wedgewood plates in their homes today, hundreds of years later. He was the father of marketing as he came up with the concepts of free delivery, money back guarantee and mail order.
And guess who Josiah Wedgewood’s grandson was? Continue reading
I saw a video the other day with Seth Godin talking about the myth of Daedalus and Icarus. Daedalus, the father, and Icarus, the son, were on an island. Daedalus was a craftsman and he told Icarus that he had made him wings out of bird feathers and wax and that he was to listen to his father and they would fly away from the island. He told Icarus not to fly too high as the sun’s heat would melt the wax and the wings would fall apart and he would die. Icarus did die in the flight, but Seth Godin reminds us that the myth had another part to it that was cut out many years ago. Daedalus also told Icarus not to fly too low because then the mist and waves from the ocean would weigh down his wings and he would surely perish. Continue reading